The pharmaceutical industry is highly competitive, which has led to a big increase in healthcare advertising, with spending expected to reach over $52 billion by 2028. Pharmaceutical companies use printed materials like posters and brochures for communication, and many still prefer print. In 2022, over 76% of these companies used printed educational materials for patients, up from 63% the year before.
Printed materials are important for educating patients and healthcare providers, building trust, and recognizing brands. However, managing printing can be challenging due to inefficient systems and constantly changing regulations. Kevin Kaiser from FedEx Office suggests that a print-on-demand model can help pharmaceutical companies print only what they need and adapt to regulatory changes quickly.
Print-on-demand is also important for maintaining compliance and building patient relationships. During the COVID-19 pandemic, this model helped quickly provide necessary printed materials for vaccine clinics, despite short notice on vaccine availability. It allows biopharma companies to quickly produce the materials they need, fostering better patient connections, especially as more healthcare services move online or into homes.
Printed materials can also make health information more accessible by supplementing verbal instructions with diagrams and written details. They are flexible and can be customized to suit specific audiences.
FedEx Office provides a platform that helps update materials when regulations change, saving time and ensuring compliance. This platform also supports printing in multiple languages and selecting images that resonate with target audiences.
Having a print provider that can customize and respond quickly is vital for biopharma companies. It reduces inefficiencies, manages costs, and ensures compliance with regulatory standards. Confidentiality and secure data protocols are critical, and FedEx Office guarantees secure handling of customer files.
Print-on-demand is cost-effective, allowing companies to avoid large print runs that might become outdated. It helps them stay within budget while ensuring compliance. Kaiser emphasizes that biopharma companies value both cost and the ability to connect with patients through print.
To learn more about customized printing and print-on-demand, FedEx Office offers consultations to help companies stay competitive in the ever-changing landscape.